"G3 GELO (BALL BROTHERS) - TWEAKER"

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In this segment of Notorious Mass Effect, Analytic Dreamz explores the transition of LiAngelo Ball, or Gelo, from basketball to a burgeoning music career. Born November 24, 1998, in Chino Hills, California, Gelo's basketball journey was notable but fraught with challenges, including a collegiate stint at UCLA cut short by a shoplifting incident in China. After going undrafted in the 2018 NBA Draft, he ventured into music with "Tweaker," released on January 3, 2025, under Born to Ball Music Group. This track, with its early 2000s Southern rap vibe, similar to Big Tymers, quickly became a viral sensation, especially after a snippet was played on a Kick livestream with streamer N3on. "Tweaker" not only dominated cultural conversations but also became an anthem in NBA and NFL locker rooms. On Spotify, it debuted at #149 globally with 1.32 million streams and peaked at #24 in the US, while on YouTube, it garnered 4 million views on WorldStarHipHop, trending above major artists. The song's catchy lyrics have turned into memes, with phrases like "swerve bend that corner" becoming cultural touchstones. Its influence extends to live performances, with Gelo scheduled for Rolling Loud California 2025. Despite no physical sales, its digital success positions it among the top streamed rap songs globally. Analytic Dreamz discusses how "Tweaker" taps into nostalgia, offering a fun, feel-good energy that resonates with fans, highlighting Gelo's potential to carve out a significant place in music, demonstrating his versatility beyond the basketball court.

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