Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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Our Editor's Take
Under the Influence with Terry O'Reilly lets listeners into the world of marketing. Host Terry O'Reilly discusses everything from branding comic books to marketing contests. The podcast offers advice on successful ad campaigns and creating brand envy. Terry believes in the art of persuasion. He's been in advertising for more than 30 years. Terry has won many awards for his writing and directing. These include a Lifetime Achievement Award from the American Marketing Association.
On Under the Influence, Terry reveals the secrets of many advertising strategies. These include the billboard and mobile marketing. Why do some companies put their names on vans and have them drive around with free samples? How much do billboards improve sales? The host also reveals the elements billboards must have. They must communicate an idea in seven words or less in seconds. When a car speeds by on the highway, its drivers and passengers only have moments to absorb a message. Many billboards fail, such as one involving a giant muffin. What went wrong? Terry explains how that campaign crumbled.
The podcast host has learned what makes a product or idea appeal to an audience. It may surprise some to know that antiheroes can attract more people than heroes. Terry explains that the "badass" is very alluring in today's world. Antiheroes unapologetically do the things most people are too scared to do. Advertising reflects popular culture. Companies attentive to cultural shifts are more successful. Terry also lets listeners know what legal tricks advertisers can get away with. Sometimes, "loopholes" cross boundaries and help marketers access forbidden sectors or methods. Terry tells the story of an incident that made one corporation panic.
Terry shares his research in regular "Terry's Bookshelf" and "Bookmarks" episodes. Listeners can learn about what he calls the "age of persuasion" while hearing fascinating stories about the industry.
The podcast comes from the Canadian Broadcasting Corporation. CBC is a public television and radio broadcaster that includes podcasts. New episodes of Under the Influence with Terry O'Reilly appear several times per month.
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